I often defend the people of LA when others say that everybody here (LA) is shallow. It's all about the looks and not the mind... There is no cuiture here... some might say. But it's all how you make it for yourself - I would reply. It's not all Hollywood and not everybody is a dumb-blond-wannabe with a tan and perfect teeth. 

But... then I read an article in LA Times about a new bookstore in Beverly Hills and I wander... Apparently, a new, independent bookstore just opened in Beverly Hills, after a decade that that town had no bookstore. It seems that the city decided they needed one, but they did not want a chain, like Borders or Barnes and Noble, I am sure not because of books but because of the image... they had a couple of bookstores over time, but they did not survive for long. I wander how long this one is going to last?

However, According to the Beverly Hills Chamber od Commerce (and LA Times) these businesses are doing just fine:

• 55 full-service restaurants;
• 33 jewelers;
• 17 caterers (?);
• at least 27 clothing boutiques;
• 13 art dealers;
• 11 shoe stores;
• 9 plastic surgeons (?);
• 4 interior design studios;
• at least one furrier...

I guess with all this shopping one does not have time to read books...